Whether it's low-carbon transport, holidays, meetings or conventions, Sustain Europe brings you all the very best in European travel


Tourism is an important part of life and plays a crucial role in the world economy. In Europe, the tourism sector employs around 7 million people directly, which accounts for around 5% of total employment. Almost three times as many are indirectly involved through business connections through other related sectors.


Europe is generally a mature market for leisure tourism, but attention should also be duly given to business travel, as it reduces seasonality, is more valuable than leisure tourism, and because of business trends in management, market globalisation and training activities, it shows a rate of growth that generally exceeds the overall tourism growth rate. More frequently these days, business travel can also involve a leisure component. For instance, in addition to trade attendees, the general public also flocks to trade fairs, such as the Geneva Motor Show (Salon international de l’automobile), the London Boat Show or the ITB (International Tourismus Börse) in Berlin.


The world of travel is changing, and in order to always keep you up to date on this increasingly important part of business life, Sustain Europe provides you with the latest business and leisure travel news and features, guides to the best sustainable business hotels and airlines, as well as the current hot locations for the Meetings Industry and for leisure.

Sustainable tourism in the cradle of Europe

From crystal blue seas to green hills and forests, Greece is a cultural destination which has it all

EU Ecolabel

How your staycation can be good for the mind, body and planet

Prague: City of a Hundred Spires

A socially progressive city where green trends thrive and flourish

Mosaic House Design Hotel

The Czech Republic's first green hotel continues to blaze new trails

The Regenerative Revolution

A paradigm shift will regenerate the events industry

Berlin Joins the GDS-Movement

Germany’s capital scales up its ambition and its commitment to sustainability

Safe & Sustainable Tourism Awards 2021

Sustain Europe has launched the new Award to reward innovation, COVID-19 resilience and sustainable excellence

Green Graz

A European mainstay of sustainable tourism that comes with a perfect mix of the formal and the fairy-tale

Malmö: Sustainability Starts Here

A socially progressive city where green trends thrive and flourish

The Island of Vitality

Sun, sand, sea and a therapeutic atmosphere await in the Croatian eco-paradise island of Lošinj

Eco-friendly Nuremberg

The city of justice and human rights is also a thriving green meetings destination

Mondial Congress & Events

10 easy tips that will instantly green your next meeting


Aalborg: conference city with a green profile

An accessible and smart city with a thriving sustainability mentality

Interview with Lena Friblick

The social entrepreneur on how Botildenborg has reshaped the Social Gastronomy Movement

Nürnberg Messe

Sustainability in all its forms is at the core of operations at Nuremberg's most outstanding conference venue

Launch of the GDS-Movement

The Global Destination Sustainability Movement platform is set to develop regenerative thinking and practices

Aalborg's green transition

The capital of North Denmark takes a giant leap forward on the Global Destination Sustainability Index

Reimagining Virtual Meetings and Events

As more and more meetings go online, how do we bring in the human aspect when navigating the virtual world?

GDS-Index: 2020 benchmark goes live

The Global Destination Sustainability Index opens the benchmarking period for business tourism cities

Flanders joins the GDS-Index

As the very first to be benchmarked as a region Flanders presents a regional approach to sustainability

Athens moves up the ICCA rankings

The Greek capital ranks among the top choices for international association meetings



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