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Whether it's low-carbon transport, holidays, meetings or conventions, Sustain Europe brings you all the very best in European travel
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Tourism is an important part of life and plays a crucial role in the world economy. In Europe, the tourism sector employs around 7 million people directly, which accounts for around 5% of total employment. Almost three times as many are indirectly involved through business connections through other related sectors.
Europe is generally a mature market for leisure tourism, but attention should also be duly given to business travel, as it reduces seasonality, is more valuable than leisure tourism, and because of business trends in management, market globalisation and training activities, it shows a rate of growth that generally exceeds the overall tourism growth rate. More frequently these days, business travel can also involve a leisure component. For instance, in addition to trade attendees, the general public also flocks to trade fairs, such as the Geneva Motor Show (Salon international de l’automobile), the London Boat Show or the ITB (International Tourismus Börse) in Berlin.
The world of travel is changing, and in order to always keep you up to date on this increasingly important part of business life, Sustain Europe provides you with the latest business and leisure travel news and features, guides to the best sustainable business hotels and airlines, as well as the current hot locations for the Meetings Industry and for leisure.
Rijeka: The Adriatic’s Green Gateway
Discover how Croatia's Port of Diversity is redefining tourism with sustainability at its core
Paklenica National Park
A UNESCO protected wilderness offering adventure nature and sustainable tourism
Bratislava Uncovered
The Beauty on the Danube is setting the standard for sustainable tourism and green events in Slovakia
Discover Attractive Romania
A journey through Romania's cultural routes, highlighting history, tradition, and sustainability
Redefining Kraków
Shaping the next era of greener event management and sustainable development in Poland
Attractive Romania
Romania launches a cultural tourism platform featuring 275 sights and themed travel routes
Brussels: Capital City, Continental Impact
The Belgian capital shines as the beacon of sustainable MICE and tourism innovation
Tallinn European Green Capital 2023
Where community involvement shapes the future of sustainable urban living
Lyon shines
The City of Lights sets a global benchmark in smart, sustainable, and accessible tourism
Timișoara European Capital of Culture 2023
Romania's charming "City of Roses" showcases cultural vibrancy and sustainability
Prague's transport ranks second globally
The Czech capital city's public transportation system secures second best ranking among 50 major world cities
Tallinn: A City for All Seasons
The Estonian capital is keeping sustainability at the heart of its tourism vision and identity
Hannover Expo City
Germany's Exhibition City is where green events and sustainable tourism go hand-in-hand
Novi Sad Capital of Culture
The first ever Serbian European Capital of Culture is a bellwether for cultural progress and change
The beauty and charm of Mallorca
The gem of the Balearic Islands embraces rich biodiversity and unparalleled beauty
Grenoble: the Green Capital of the Alps
A look back at how 2022's European Green Capital is showcasing environmental stewardship for the future
An Interview with Violeta Đerković
Coordinator of Novi Sad's Cultural Stations Network on this city's cultural impacts
Nice Côte d'Azur
The capital of the French Riviera is the destination where business and sustainability meet
Sibiu: the Green Pearl of Transylvania
A historic city with a youthful outlook, undeniable charm and a sustainable future
Business Events Luxembourg
Promoting the quality and integrity of green meetings and events in the accessible heart of Europe
Time for DMOcracy
The GDS-Movement are helping build trust, accountability, and legitimacy for the DMO sector
The rise and rise of Athens
The Greek capital ranks 6th in Europe and 8th in the world for meetings and events
Inspiring Iceland
The breathtaking and awe-inspiring country where beauty and sustainability go hand in hand
EMAS and the tourism sector
Four tourism organisations talk about how the EMAS scheme is helping optimise sustainability
Travel Trade Athens returns in May 2022
The event brings travel professionals to Athens, Greece, in cooperation with ETOA
The City of Athens & IAPCO join forces
The new Destination Partnership is sealed during IBTM World 2021
Eco-camping in Germany
The EU Ecolabel certification is more than a branding exercise... it's an ethos
Athens belongs to the future
Athens is embracing the opportunity to become a more inclusive sustainable city and tourism destination
Beautiful Istria
The gem of the Adriatic offers a safe and warm welcome to holidaymakers and tourists alike
The GDS-Movement: GDS-Index trends
Inspiring ideas, best practices and strategies for the travel, tourism and events sector
Turku: the Face of Finland's Future
The thriving Finnish city combines ambition with resilient sustainability... and then some
Sustainable tourism in the cradle of Europe
From crystal blue seas to green hills and forests, Greece is a cultural destination which has it all
Berlin Joins the GDS-Movement
Germany’s capital scales up its ambition and its commitment to sustainability
Safe & Sustainable Tourism Awards 2021
Sustain Europe has launched the new Award to reward innovation, COVID-19 resilience and sustainable excellence
Green Graz
A European mainstay of sustainable tourism that comes with a perfect mix of the formal and the fairy-tale
Malmö: Sustainability Starts Here
A socially progressive city where green trends thrive and flourish
The Island of Vitality
Sun, sand, sea and a therapeutic atmosphere await in the Croatian eco-paradise island of Lošinj
Eco-friendly Nuremberg
The city of justice and human rights is also a thriving green meetings destination
Aalborg: conference city with a green profile
An accessible and smart city with a thriving sustainability mentality
Interview with Lena Friblick
The social entrepreneur on how Botildenborg has reshaped the Social Gastronomy Movement
Nürnberg Messe
Sustainability in all its forms is at the core of operations at Nuremberg's most outstanding conference venue
Launch of the GDS-Movement
The Global Destination Sustainability Movement platform is set to develop regenerative thinking and practices
Aalborg's green transition
The capital of North Denmark takes a giant leap forward on the Global Destination Sustainability Index
Reimagining Virtual Meetings and Events
As more and more meetings go online, how do we bring in the human aspect when navigating the virtual world?
GDS-Index: 2020 benchmark goes live
The Global Destination Sustainability Index opens the benchmarking period for business tourism cities
Flanders joins the GDS-Index
As the very first to be benchmarked as a region Flanders presents a regional approach to sustainability
Athens moves up the ICCA rankings
The Greek capital ranks among the top choices for international association meetings
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